The Starting 11 Values

1 Football is for everyone. At our club, it doesn’t matter your age, where you come from or what you look like. From hardcore fans and players, to those who only tune in for the World Cup, the beautiful game has something for each us to enjoy.

2 We are here because we love the game and want to be a part of spreading the joy of football across the world for generations to come. We don’t care how much money you have, if you have a substantial way to contribute and align with our values, we will ensure you can be a part of the club regardless of your ability to invest money.

3 Go for goal. Members will actively collaborate together to build out our community, participate, and propose/vote on projects and structures that get us closer to our goals.

4 From the moment you arrive here, you'll never walk alone. We make sure all club members feel like they are joining a true football family the moment they arrive. We protect and defend each other from harm like we would our own brothers and sisters.

5 If you haven’t failed you haven’t tried. Embrace failure and don’t be afraid to propose ideas that might fail. We don’t sh*t on other peoples ideas or attempts. Failure is only a failure if you don’t learn from it and try again. Keep going!

6 Strongest and fastest-learning members are expected to teach and encourage newer and less experienced members to grow. Members who consistently help and encourage others to improve the speed and strength of the weakest members will be acknowledged with MVP and Team Captain roles.

7 Remember that even though we thrive and live on the pitch, your health comes first. Look out for each other and know when to come up for air and take a breather. We need our squad at full strength all the way through the championship… luckily the roster is deep.

8 Trash talk is fun but footballers know that actions speak louder than words. Remember that some people are already speculative of the concept of building digital communities. Be a good representative of FC DAO both here and irl to show the world our value. The community will not tolerate bullying, hate, or harassment of members. Take the bullsh*t elsewhere.

9 If you came to a DAO to get rich quick, this isn't the place for you. We are building a football-first global community for passionate fans of the sport who want to come together and one day own a real life team. If that feels like a fit, lace up your digital cleats, we’d love to have you.

10 We don’t need or want you to shill this membership to everyone you know. That doesn’t help us achieve our goal. There are billions of football fans worldwide, and we are confident that organic growth to fans of the game is the best strategy to success.

11 Have fun and spread joy. Think of Football Club DAO as a symbol of hope throughout your every day and let it be a reminder to be happy. Our hope is to help everyone find and bring more joy to the football world well before we even buy the team. The team will be the cherry on top! Plus, studies show you play and work around 33% more effectively when happy too.